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- Est. delivery by 18 Dec
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About this product
- DescriptionProvides an authoritative and holistic platform for marketing students while delivering updated, cutting edge content in new and exciting ways. Each chapter contains a Marketing Challenge which encourages students to consider the practical issues relevant to the chapter content.
- Author(s)Philip Kotler,et al.
- PublisherPearson Education Australia
- Date of Publication19/12/2006
- SubjectSales & Marketing
- Place of PublicationFrenchs Forest, NSW
- Country of PublicationAustralia
- ImprintPearson Education Australia
- Content NoteIllustrations
Most relevant reviews
- rianne-mae06 Jul, 2012by
Great value for money, excellent resource for school!
I bought this book for marketing class in school. I have found it to be a good resource for my marketing classes.
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Thanks, we'll look into this.