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- DescriptionIn the spirit of the old adage, the pen is mightier than the sword, the portion of information operations that focuses on public affairs operations is explored and assessed as to its effectiveness in helping to win wars. This paper explores the following questions: How effectively has the military conducted public affairs operations when dealing with the media? Has the military improved its dealings with the media in recent conflicts? Given the importance of information and public opinion in helping to win wars, how can the military improve its dealings with the media? Using Joint Publication 1's nine principles of war as an analytic framework, an assessment is made as to how effectively the military dealt with the media in Operation Allied Force (OAF) and Operation Enduring Freedom (OEF). This paper posits that by increasing emphasis on media training, elevating the importance of the public affairs career field and adopting a proactive approach, the military can improve its use of the media to effectively execute the information campaign, which is critical to ensure overall success of the military operation.
- Author(s)Theresa Giorlando
- Date of Publication17/10/2012
- FormatPaperback / softback
- SubjectEducation & Teaching
- Country of PublicationUnited States
- Weight86 g
- Width189 mm
- Height246 mm
- Spine2 mm
- Format DetailsTrade paperback (US),Unsewn / adhesive bound
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