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- DescriptionDrawing on articles appearing in popular women's magazines from 1950 to 1989, this study documents changes in justifications of gender-based divisions of labor in the home and workplace. The study details the types of rationalizations that have been used to reconcile one new familial arrangement--two-parent workers with traditional gender values that promote men as breadwinners/fathers and women as housewives/mothers. The study reveals that changes have taken place only within the context of being a good mother. A serious analysis of women's burden of being both breadwinner and homemaker, therefore, has t occurred. Women's magazines serve as moral guides for their readers, providing justifications for both working and nworking readers. They rely heavily on experts to provide personal direction to their readers. This work is in the same vein as Susan Faludi's Backlash, which examines the use of the media in the control of gender ideologies.
- Author BiographyKATHRYN KELLER is Administrative Director of the Substance Abuse Services program of the Institute for Behavioral Health, Morristown Memorial Hospital, New Jersey. She has published in the International Journal of Politics, Culture, and Society.
- Author(s)Kathryn Keller
- Date of Publication14/03/1994
- SubjectGender Studies / Gay & Lesbian Studies
- Series TitleContributions in Women's Studies
- Series Part/Volume NumberNo. 139.
- Place of PublicationWestport
- Country of PublicationUnited States
- ImprintGreenwood Press
- Content Noteblack & white illustrations
- Weight412 g
- Width140 mm
- Height216 mm
- Spine15 mm
- Format DetailsLaminated cover
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