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About this product
- DescriptionA company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do t lead to a satisfying solution, the author suggests a rmative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market.
- Author BiographyThe Author: Gottfried Gruber studied economics and computer science (Wirtschaftsinformatik) at the Vienna University of Technology from 1998-2003. Until 2006 he successfully completed the Center for Central European Financial Markets Program as well as a portfolio management program. From 2006 until 2009 he earned a doctor's degree at the Vienna University of Economics and Business. During his studies he was employed at software companies, telecommunication companies, and banks.
- Author(s)Gottfried Gruber
- PublisherPeter Lang GmbH
- Date of Publication31/10/2009
- SubjectManagement & Business: General
- Series TitleForschungsergebnisse der Wirtschaftsuniversitat Wien
- Series Part/Volume Number36
- Place of PublicationFrankfurt am Main
- Country of PublicationGermany
- First Published2009
- ImprintPeter Lang GmbH
- Weight440 g
- Width148 mm
- Height210 mm
- Edition Statement1st New edition
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