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About this product
- DescriptionThis is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The ecomics, branding and commercialisation of music globally; * The impact of techlogy and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.
- Author(s)Daragh O'Reilly,Gretchen Larsen,Krzysztof Kubacki
- PublisherGoodfellow Publishers Limited
- Date of Publication31/03/2013
- SubjectSales & Marketing
- Place of PublicationOxford
- Country of PublicationUnited Kingdom
- ImprintGoodfellow Publishers Limited
- Content Note40 figures
- Width156 mm
- Height234 mm
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