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About this product
- DescriptionThe 2012 smash Gangnam Style by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and techlogical trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the ecomy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political ecomy of Korean popular culture and digital techlogies in a global context.
- Author BiographyDal Yong Jin is an associate professor of communication at Simon Fraser University. He is the author of Digital Platforms, Imperialism, and Political Culture .
- Author(s)Dal Yong Jin
- PublisherUniversity of Illinois Press
- Date of Publication15/03/2016
- SubjectCommunication & Media
- Place of PublicationBaltimore
- Country of PublicationUnited States
- ImprintUniversity of Illinois Press
- Content Note6 charts, 10 tables
- Weight499 g
- Width3887 mm
- Height5817 mm
- Spine23 mm
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