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- DescriptionJay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an ecomy based on high-techlogy entrepreneurship. This incisive text explains the principles of nextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.
- Author Biographyndell /f Jay /i S. /r ed. solano /f F. /i John /r assoc. ed.
- Author(s)Jay S. Mendell
- Date of Publication22/08/1985
- SubjectManagement Techniques: Professional
- Place of PublicationSanta Barbara, CA
- Country of PublicationUnited States
- ImprintQuorum Books,U.S.
- Content Note1, black & white illustrations
- Weight507 g
- Width156 mm
- Height234 mm
- Spine14 mm
- Format DetailsLaminated cover
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