Organizational Listening: The Missing Essential in Public Communication by Jim MacNamara (Hardback, 2015)
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- DescriptionOrganizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and n-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice - speaking up - is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are t listening? This book reports the findings of a two-year, three-continent study that show that public and private sector organizations devote substantial and sometimes massive resources to construct an 'architecture of speaking' through advertising, PR, and other public communication practices, but listen poorly, sporadically, and sometimes t at all. Beyond identifying a 'crisis of listening' in modern societies, this landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or igred. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. This research is essential reading for all scholars, students, and practitioners involved in politics; government, corporate, marketing, and organizational communication; public relations; and all those interested in democratic participation, media, and society.
- Author BiographyJim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up after a 30-year professional career spanning journalism, corporate and marketing communication, and media research. He is the author of fourteen books including The 21st Century Media (R)evolution: Emergent Communication Practices (2nd ed., Peter Lang, 2014) and Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths (Peter Lang, 2014).
- Author(s)Jim MacNamara
- PublisherPeter Lang Publishing Inc
- Date of Publication13/12/2015
- SubjectUsage & Writing Guides
- Country of PublicationUnited States
- First Published2016
- ImprintPeter Lang Publishing Inc
- Weight640 g
- Width155 mm
- Height230 mm
- Spine25 mm
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