Best-selling in Non-Fiction Books
Save on Non-Fiction Books
- AU $50.71Trending at AU $62.46
- AU $52.98Trending at AU $72.91
- AU $32.59Trending at AU $36.89
- AU $30.05Trending at AU $40.13
- AU $14.93Trending at AU $22.05
- AU $28.02Trending at AU $30.06
- AU $26.84Trending at AU $29.51
About this product
- DescriptionThis is the story of how a common ailment - the headache - became the centre of a multibillion dollar pharmaceutical industry in the United States. Despite the increasing authority of the medical profession in the 20th century, treatment of this condition has remained largely in the hands of the public. Using the headache as a case study, and advertising as a significant source of information, Jan McTavish traces the beginnings of the modern over-the-counter industry. The American pharmaceutical industry developed from 19th-century suppliers of plant-derived drugs for both professional and home care. Two branches of the industry evolved over time - the ethical branch, which sold products only with prescriptions, and the strum branch, which was ted for its energetic marketing techniques. At the end of the century, they were joined by German companies that combined a strong commitment to science with aggressive salesmanship. Since German drugs were both highly effective in treating headaches and commonly available, sufferers wanting quick relief could easily obtain them. The result was a new kind of legitimate pharmaceutical industry that targeted consumers directly.
- Author BiographyJAN R. MCTAVISH is an assistant professor of history in the department of social sciences at Alcorn State University in Mississippi.
- Author(s)Jan R. McTavish
- PublisherRutgers University Press
- Date of Publication31/08/2004
- SubjectClinical Medicine: Professional
- Place of PublicationNew Brunswick, NJ
- Country of PublicationUnited States
- ImprintRutgers University Press
- Content Note5ill.
- Weight349 g
- Width152 mm
- Height229 mm
- Spine14 mm
This item doesn't belong on this page.
Thanks, we'll look into this.