All listings for this product
About this product
- DescriptionSocial and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing 'the right thing'.
- Author BiographyPeter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation.
- Author(s)Peter Fisk
- PublisherKogan Page Ltd
- Date of Publication03/02/2010
- SubjectManagement & Business: General
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintKogan Page Ltd
- Content NoteIllustrations
- Weight540 g
- Width164 mm
- Height241 mm
- Spine19 mm
- Format DetailsCloth over boards
Best-selling in Non-Fiction Books
- AU $43.38New
- AU $30.64New
- AU $22.99New
- AU $30.81New
- AU $19.86New
Save on Non-Fiction Books
- AU $10.59Trending at AU $13.63
- AU $39.17Trending at AU $50.72
- AU $39.10Trending at AU $43.38
- AU $60.83Trending at AU $63.06
- AU $49.18Trending at AU $52.71
- AU $15.95Trending at AU $22.99
- AU $25.81Trending at AU $30.81
This item doesn't belong on this page.
Thanks, we'll look into this.