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- DescriptionAn acclaimed journalist examines how games can help us learn, create, and invate in any kind of business. If you ve ever found yourself engrossed inAngry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something more productive, you kw how easily games hold our attention. Hardcore gamers have spent the equivalent of 5.93 million years playingWorld of Warcraftwhile the world collectively devotes about 5 million hours per day toAngry Birds. A colossal waste of time? Perhaps. But what if we could tap into all the energy, engagement, and brainpower that people are already expending and use it for more creative and valuable pursuits? Harnessing the power of games sounds like a New-Age fantasy, or at least a fad that s only for hip start-ups run by millennials in Silicon Valley. But according to Adam L. Penenberg, the use of smart game design in the workplace and beyond is taking hold in every sector of the ecomy, and the companies that apply it are witnessing unprecedented results. Gamification isn t just for consumers chasing reward points anymore. It s transforming, well, just about everything. Penenberg explores how, by understanding the way successful games are designed, we can apply them to become more efficient, come up with new ideas, and achieve even the most daunting goals. He shows how game mechanics are being applied to make employees happier and more motivated, improve worker safety, create better products, and improve customer service. For example, Microsoft has transformed an essential but mind-numbing task debuggingsoftware into a game by having employees compete and collaborate to find more glitches in less time. Meanwhile, Local Motors, an independent automaker based in Arizona, crowdsources designs from car enthusiasts all over the world by having them compete for money and recognition within the community. As a result, the company was able to bring a cutting-edge vehicle to market in less time and at far less cost than the Big Three automakers. These are just two examples of companies that have tapped the characteristics that make games so addictive and satisfying. Penenberg also takes us inside organizations that have introduced play at work to train surgeons, aid in physical therapy, translate the Internet, solve vexing scientific riddles, and digitize books from the nineteenth century. Drawing on the latest brain science as well as his firsthand reporting from these cutting-edge companies, Penenberg offers a powerful solution for businesses and organizations of all stripes and sizes.
- Author BiographyADAM L. PENENBERGis the editor ofPandoDaily, thesite of record for Silicon Valley, and has written for theNew York Times, Forbes, Fast Company, Slate, theEconomist, theWashington Post, andWired. He is the author ofViral Loop: From Facebook to Twitter, How Today s Smartest Businesses Grow Themselvesand a journalism professor at New York University.
- Author(s)Adam L Penenberg
- Date of Publication24/11/2015
- FormatPaperback / softback
- SubjectCareers & Success
- Country of PublicationUnited States
- Weight227 g
- Width137 mm
- Height211 mm
- Spine20 mm
- Foreword byGabe Zichermann
- Format DetailsTrade paperback (US),Unsewn / adhesive bound
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