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- DescriptionCoca-Cola is the world's best-kwn brand, and perhaps the most quintessentially American one: a beverage with nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
- Author BiographyConstance Hays has been a reporter for The New York Times since 1986 where she covered the food and drink industry for three years.
- Author(s)Constance Hays
- Date of Publication03/02/2005
- SubjectIndustrial Studies: General
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintArrow Books Ltd
- Weight346 g
- Width129 mm
- Height198 mm
- Spine32 mm
- Format DetailsB-format paperback
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