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- DescriptionThis research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.
- Author BiographyRobert F. Potter (Ph.D. Indiana University) is Associate Professor of Telecommunications at Indiana University, Bloomington. He is a member of Core Faculty-Cognitive Science Program and Director of the Institute for Communication Research. His research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing. Additional information about Potter's work can be found at www.theaudioprof.com. Paul D. Bolls (Ph.D. Indiana University) is co-director of the PRIME Lab and an associate professor of strategic communication at the Missouri School of Journalism. He conducts media psychophysiology research with a specific focus on examining mental processing of public health messages. He has been involved in building and running media psychophysiology labs for the past 15 years, having worked in labs at Indiana University, University of Missouri, and Washington State University.
- Author(s)Paul D. Bolls,Robert F. Potter
- PublisherTaylor & Francis Inc
- Date of Publication30/09/2011
- SubjectPsychology: Professional & General
- Series TitleRoutledge Communication Series
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintRoutledge Member of the Taylor and Francis Group
- Content Note2 black & white tables
- Weight544 g
- Width152 mm
- Height229 mm
- Format DetailsPaper over boards,Unsewn / adhesive bound
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