Rhetoric as Currency: Hoover, Roosevelt, and the Great Depression by Davis W. Houck (Hardback, 2001)
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About this product
- DescriptionHoover, the president of ecomic depression; Roosevelt the president of recovery--the public images of these two men are so firmly fixed that they offer shorthand ways to talk about the era we kw as the Great Depression. Yet their views on ecomic policy for taking the country out of its greatest ecomic calamity were t so different as is often supposed. Indeed, the famed journalist Walter Lippmann once claimed that Roosevelt's legislative measures represented a continuous evolution of the Hoover measures. Moreover, both Hoover and Roosevelt shared a Keynesian conviction that public confidence was vital to recovery. They differed markedly, of course, in their ability to restore that confidence. Roosevelt's advantage lay t just in his position in the changing of the guard. He employed a skilled staff of speech writers, and he had the negative example of Hoover before him from which to plot rhetorical strategies that would be more effective. In Rhetoric as Currency, Houck uses the historical context of the Great Depression to explore the relationship of rhetoric to the ecomy and specifically ecomic recovery. He closely analyzes Hoover's rhetorical corpus from March 4, 1929, through March 3, 1933, and Roosevelt's from January 3, 1930, through June 16, 1933. This longitudinal study allows him to understand rhetoric as a process rather than a series of isolated, discrete products. Houck first examines Hoover's presidential rhetoric, tracing its paradoxes and the radical shift that occurred in the final year of his administration. The Depression, in his rhetoric, was a foe to be vanquished by an optimistic Christian and civic faith, t federal legislation. Once he determined that federal intervention was indeed required, he could t return to the dais; rather, he relied on an antagonistic press to carry his message of confidence. Abdicating the rhetorical pulpit, he left it in the hands of those opposed to him. Houck then studies the ecomic rhetoric of Franklin Roosevelt as goverr, candidate, president-elect, and finally president. He traces the key similarities and differences in Roosevelt's ecomic rhetoric with particular attention to an embodied ecomics, wherein recovery was premised less on mental optimism than a physical, active confidence.
- Author BiographyDavis W. Houck, who received his Ph.D. from Pennsylvania State University, is an assistant professor of communication at Florida State University.
- Author(s)Davis W. Houck
- PublisherTexas A & M University Press
- Date of Publication30/04/2001
- SubjectRegional History
- Series TitlePresidential Rhetoric Series
- Series Part/Volume NumberNo 4
- Place of PublicationCollege Station
- Country of PublicationUnited States
- ImprintTexas A & M University Press
- Content Notebibliography, index
- Weight544 g
- Width155 mm
- Height235 mm
- Spine24 mm
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