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- DescriptionTo solve the climate crisis, the world must make a wholesale shift to renewable energy techlogies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges - and opportunities - are immense. Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the twenty-first century, this promising techlogy began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated? Drawing on literature on invation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound techlogical change t just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analyzing how this happened, this book offers important lessons for the diffusion of a range of renewable energy techlogies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later.
- Author BiographyDamian Miller is the CEO of Orb Energy, a leading provider of solar energy solutions in India. He holds a PhD from the University of Cambridge and has more than ten years of solar industry experience. Selling Solar is written from the perspective of someone who has both analysed and influenced the diffusion of solar energy in emerging markets.
- Author(s)Damian Miller
- PublisherTaylor & Francis Ltd
- Date of Publication19/11/2010
- SubjectIndustrial Studies: General
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintEarthscan Ltd
- Content NotePhotographs, figures, tables, index
- Weight476 g
- Width156 mm
- Height234 mm
- Spine23 mm
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