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About this product
- DescriptionYou already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right w to get big-brand results at low cost or cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that w serves clients in twenty-five countries and has offices in both the United States and Asia. Create a permanent marketing mindset for you and your team. Walk away with hundreds of low-cost or -cost ideas to catapult your brand and increase your revenues - starting today. To find out about the companion workbook and video course, visit our website.
- Author BiographyBrenda Bence earned her MBA from Harvard Business School and is a Certified Speaking Professional, a Certified Executive Coach, and the award-winning author of four branding books. After years of creating powerhouse name brands in the corporate world, she founded Brand Development Associates International. Brenda now travels the world speaking, training, and coaching individuals and companies to greater success through creative yet practical brand development.
- Author(s)Brenda Bence
- PublisherGlobal Insight Communications
- Date of Publication06/12/2011
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationLas Vegas, NV
- Country of PublicationUnited States
- ImprintGlobal Insight Communications
- Weight180 g
- Width230 mm
- Height155 mm
- Spine13 mm
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