Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath (Hardback)
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- DescriptionWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellerMade to Stick. Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly. InSwitch, the Heaths show how everyday people employees and managers, parents and nurses have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
- Author BiographyChip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestsellerMade to Stick: Why Some Ideas Survive and Others Die. They write a regular column inFast Companymagazine, and have appeared onToday, NPR'sMorning Edition, MSNBC, CNBC, and have been featured inTime, PeopleandUS News and World Report.
- Author(s)Chip Heath,Dan Heath
- PublisherBantam Doubleday Dell Publishing Group Inc
- SubjectPopular Psychology
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintBantam Doubleday Dell
- Weight458 g
- Width148 mm
- Height219 mm
- Spine31 mm
- Format DetailsUnsewn / adhesive bound,Paper over boards,With dust jacket
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