All listings for this product
About this product
- DescriptionThe Art Firm explores the seemingly urthodox alliance of the arts, management, and marketing. Art firms-as avant-garde enterprises and arts corporations-have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role-so central to value-making in contemporary ecomies-performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based ecomy.
- Author BiographyPierre Guillet de Monthoux is Professor and Chair of General Management, School of Business, Stockholm University, Sweden. He has also written The Moral Philosophy of Management and edited Good Novels Better Management (with Barbara Czarniawska).
- Author(s)Pierre Guillet de Monthoux
- PublisherStanford University Press
- Date of Publication13/01/2004
- SubjectSales & Marketing
- Series TitleStanford Business Books
- Place of PublicationPalo Alto
- Country of PublicationUnited States
- ImprintStanford University Press
- Content Note39 figures, drawings, photographs, references, index
- Weight712 g
- Width3895 mm
- Height5830 mm
- Spine30 mm
- Photographs byJenny Ruther
Best-selling in Textbooks
Save on Textbooks
- AU $79.64Trending at AU $96.35
- AU $72.90Trending at AU $74.37
- AU $35.06Trending at AU $40.71
- AU $74.90Trending at AU $79.35
- AU $18.95Trending at AU $24.44
- AU $30.00Trending at AU $49.03
- AU $16.98Trending at AU $18.30
This item doesn't belong on this page.
Thanks, we'll look into this.