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About this product
- Description'A gold mine of strategic insight and practical advice...' - Robert A. Lutz, Chairman, GM North America. This book helps you to: create a smart new strategic plan - and stay ahead of the competition; craft a new vision, take action, and monitor results; stay consistent in strategic decision-making; and, keep your eyes fixed on the long term. This thoughtful, timely book will help you discard outmoded standards and implement a flexible, workable strategy to drive extraordinary business results. 'This thoughtful, timely book will help you discard outmoded standards and implement a flexible, workable strategy to drive extraordinary business results. A gold mine of strategic insight and practical advice...' - Robert A. Lutz, Vice Chairman, Product Development, and Chairman, GM North America, General Motors Corporation. '[A] template for every CEO seeking to formulate a new strategy and revitalize tired values' - Sir Peter Thompson, former Chairman, National Freight Company, and UK Businessman of the Year. '[B]rings a holistic approach, deep thinking, and broad practical experience to the subject of strategic leadership' - Sir Bryan Nicholson, Past President, Confederation of British Industry, Chairman, Cookson Group Plc.
- Author BiographyMike Freedman (Princeton, NJ) is the president of the worldwide strategy practice of consulting company Kepner-Tregoe, Inc. Benjamin B. Tregoe (Freedman, NJ) is the cofounder of Kepner-Tregoe, Inc.
- Author(s)B.B. Tregoe,Mike Freedman
- PublisherMcGraw-Hill Education - Europe
- Date of Publication01/07/2004
- SubjectManagement & Business: General
- Country of PublicationUnited States
- ImprintMcGraw-Hill Professional
- Content NoteIllustrations
- Weight325 g
- Width152 mm
- Height228 mm
- Spine14 mm
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