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- DescriptionCinema brings the industrial revolution to the eye, writes Jonathan Beller, and engages spectators in increasingly dematerialized processes of social production. In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as productive labor. Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global ecomy. By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-ecomic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image. Beller develops his argument by highlighting various invations and film texts of the past century. These invations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs t only the specific social functions of new media, but also sustains a violent and hierarchical global society.
- Author BiographyJONATHAN BELLER is Associate Professor of English and Humanities at the Pratt Institute.
- Author(s)Jonathan Beller
- PublisherUniversity Press of New England
- Date of Publication01/12/2006
- SubjectCommunication & Media
- Place of PublicationHanover
- Country of PublicationUnited States
- ImprintDartmouth College Press
- Out-of-print date06/09/2016
- Weight644 g
- Width152 mm
- Height229 mm
- Spine31 mm
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