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About this product
- DescriptionWhat is content marketing? It's the art of listening to your customers' needs and wants and the science of delivering it to them in a compelling, engaging way. It's constantly testing campaigns with A/B testing to learn what works best. And it's a simple, well-told story that gets passed around and keeps readers coming back for more.
- Author(s)Byron White
- Date of Publication01/06/2013
- FormatPaperback / softback
- SubjectManagement & Business: General
- Country of PublicationUnited States
- Content Noteblack & white illustrations
- Weight127 g
- Width127 mm
- Height203 mm
- Spine7 mm
- Format DetailsTrade paperback (US),Unsewn / adhesive bound
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