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- DescriptionIn his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies ecomics as the underlying reason for the luxuriant prose of the fashion magazine: Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.
- Author BiographyRoland Barthes was born in 1915 and studied French literature and classics at the University of Paris. After teaching French at universities in Romania and Egypt, he joined the Centre National de Recherche Scientifique, where he devoted himself to research in sociology and lexicology. He was a professor of the College de France until his death in 1980.
- Author(s)Roland Barthes
- PublisherUniversity of California Press
- Date of Publication25/07/1990
- SubjectDesign & Commercial Art
- Place of PublicationBerkerley
- Country of PublicationUnited States
- ImprintUniversity of California Press
- Content Noteillustrations
- Weight68 g
- Width152 mm
- Height229 mm
- Spine22 mm
- Translated byMatthew Ward,Richard Howard
- Format DetailsTrade paperback (US)
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