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About this product
- DescriptionA combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research.The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.
- Author(s)Mark N Clemente
- Date of Publication01/10/2002
- FormatPaperback / softback
- SubjectSales & Marketing
- Country of PublicationUnited States
- Weight735 g
- Width152 mm
- Height229 mm
- Spine28 mm
- Format DetailsTrade paperback (US),Unsewn / adhesive bound
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