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- DescriptionWe've all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We've also heard that they are lazy, unmotivated, entitled, and condescending kw-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation? The Millennial Mindset offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in today's fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.
- Author BiographyRegina Luttrell, PhD, is an associate professor of Public Relations and Social Media at Eastern Michigan University where she researches, publishes and discusses public relations, social media, and the Millennial generation's roles both in the classroom and the workforce. Prior to entering the educational field, Luttrell spent the first half of her career in corporate public relations and marketing. Her extensive background includes strategic development and implementation of public relations and social media, advertising, marketing and corporate communications. She has led multiple re-branding campaigns, designed numerous web sites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press. Her first book, Social Media: How to Engage, Share, and Connect, garnered rave reviews and has been adopted as a valuable resource in many university PR and Social Media curricula across the nation. Karen McGrath, PhD, is Professor of Communications at the College of Saint Rose in Albany, NY where she has been teaching for almost 20 years. She has a passion for learning and enjoys working with students to help them achieve their personal and professional goals. Her interests include pop culture, media, gender, and race, with her most recent publication focused on The Big Bang Theory's Sheldon Cooper.
- Author(s)Karen McGrath,Regina Luttrell
- PublisherRowman & Littlefield
- Date of Publication14/04/2016
- SubjectPopular Psychology
- Place of PublicationLanham, MD
- Country of PublicationUnited States
- ImprintRowman & Littlefield Publishers
- Weight499 g
- Width158 mm
- Height237 mm
- Spine22 mm
- Format DetailsWith dust jacket
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