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About this product
- DescriptionIn this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
- Author BiographyArthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.
- Author(s)Arthur Asa Berger
- PublisherPalgrave Macmillan
- Date of Publication18/08/2010
- SubjectSocial Studies: General
- Series TitleSemiotics and Popular Culture
- Place of PublicationBasingstoke
- Country of PublicationUnited Kingdom
- ImprintPalgrave Macmillan
- Content Note9 black & white illustrations, biography
- Weight278 g
- Width140 mm
- Height216 mm
- Spine12 mm
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