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About this product
- DescriptionThe national bestseller that defines a new ecomic class and shows how it is key to the future of our cities. The Washington Monthly 2002 Annual Political Book Award WinnerThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our ecomy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows t only what's happening but also how it stems from a fundamental ecomic change. The Creative Class w comprises more than thirty percent of the entire workforce. Their choices have already had a huge ecomic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
- Author BiographyRichard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly 's Political Book Award and Harvard Business Review 's Breakthrough Idea Award. He lives in Toronto, Canada.
- Author(s)Richard Florida
- PublisherThe Perseus Books Group
- Date of Publication04/12/2003
- SubjectSocial Studies: General
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintBasic Books
- Out-of-print date05/06/2013
- Content Noteillustrations
- Weight445 g
- Width135 mm
- Height204 mm
- Spine32 mm
- Edition StatementNew edition
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