The Sage Handbook of Persuasion: Developments in Theory and Practice by SAGE Publications Inc (Hardback, 2012)
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About this product
- DescriptionThis Handbook provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phemena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges. New to the Second Edition: * 18 new chapters (including Fear and Threat Appeals, Narrative, and Health Campaigns) as well as additional thoroughly updated content * A reformatted structure focuses primarily on Fundamental Issues, Theoretical Perspectives, and Contexts and Applications of persuasion Key Features: * Balanced coverage of issues of enduring interest as well as those that are currently flourishing in the field * Chapter-by-chapter syntheses of prior research with a look to the future of persuasion research * A comprehensive review and evaluation of issues relating to persuasion, with approaches to persuasion that vary in focus from micro to macro
- Author BiographyJames Price Dillard is Liberal Arts Research Professor in Communication Arts & Sciences at The Pennsylvania State University. His research emphasizes theory and empirical analysis of the role of emotion in persuasion. He has received the John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association. His previous books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) The Persuasion Handbook: Developments in Theory and Practice, 1st edition. Lijiang Shen is associate professor of Communication Studies at the University of Georgia. His primary area of research considers the impact of message features and audience characteristics in persuasive health communication, message processing, and the process of persuasion/resistance to persuasion as well as quantitative research methods in communication. His research has been published in major communication and related journals.
- PublisherSAGE Publications Inc
- Date of Publication06/11/2012
- SubjectCommunication & Media
- Place of PublicationThousand Oaks
- Country of PublicationUnited States
- ImprintSAGE Publications Inc
- Content NoteIllustrations
- Weight930 g
- Width178 mm
- Height254 mm
- Spine30 mm
- Edited byJames Price Dillard,Lijiang Shen
- Edition Statement2nd Revised edition
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