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- DescriptionWhy are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key ecomic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.
- Author BiographyBarry Smart is Professor of Sociology at the University of Portsmouth and has longstanding research interests in the fields of social theory, political economy, and philosophy. His research interests include critical social research ethics; higher education; and collaborative work on veganism, ethics, lifestyle and environment.
- Author(s)Barry Smart
- PublisherSAGE Publications Inc
- Date of Publication24/08/2005
- SubjectCultural Studies
- Series TitlePublished in Association with Theory, Culture & Society
- Place of PublicationThousand Oaks
- Country of PublicationUnited States
- ImprintSAGE Publications Inc
- Content Noteblack & white illustrations
- Weight321 g
- Width156 mm
- Height234 mm
- Spine12 mm
- Format DetailsTrade paperback (US)
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