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About this product
- DescriptionDemonstrating why ecomic modelling is so important in understanding international business, this stimulating and highly original book sets out a new and exciting research agenda in international business studies. The author explains what ecomic models are, how they are constructed and the way in which they can be used. It illustrates how models clarify important issues in international business - explaining empirical amalies, analyzing strategies and evaluating government policies towards multinational firms. There are detailed discussions of mopoly and competition in the global ecomy; the international division of labour; supply chain coordination; and the strategic implications of sunk costs in R&D. Based on this discussion, the book proposes a radical reformulation of the theory of the firm as applied to international business.
- Author BiographyMark Casson is Professor of Economics at the University of Reading, UK, where he researches international business, entrepreneurship and business and economic history. His recent books include The Multinational Enterprise Revisited (with Peter Buckley) and The Entrepreneur in History (with Catherine Casson).
- Author(s)Mark Casson
- PublisherSpringer International Publishing AG
- Date of Publication23/09/2016
- SubjectManagement & Business: General
- Place of PublicationCham
- Country of PublicationSwitzerland
- ImprintSpringer International Publishing AG
- Content Note19 black & white illustrations, 3 colour illustrations, biography
- Weight375 g
- Width148 mm
- Height210 mm
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