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- DescriptionThey came, they saw, they liked it, Stanley Marcus recalls of 1936 - the year the rest of America discovered Texas. That year, in the midst of the nation's depression, the Lone Star State extravagantly celebrated the centennial of its independence from Mexico with fervor, fanfare, and hoop-la. Spawned by pride, patriotism, and a large measure of ecomic self-interest, the 1936 centennial observances marked a high tide of ethcentrism in Texas and etched a new image of the state. In 1923 the Advertising Clubs of Texas launched the centennial movement to advertise the state nationally and stimulate tourism and outside investment in the Texas ecomy. The Texas legislature, responding to a groundswell of patriotism, appropriated $3 million in centennial funding, which the federal government subsequently matched. The state legislature provided for both local celebrations (some 250) and a central exposition. Regional museums, historical restorations, and a statewide historical marker program permanently commemorated the event. The focal point of the celebration was the Central Exposition-a World's Fair-held in Dallas. When Fort Worth staged an ufficial, competing exposition, the slogan was born: Go to Dallas for Education; Come to Fort Worth for Entertainment. Live radio broadcasts, architectural invations, industrial progress, and Texas history were showcased in Dallas; Billy Rose's spectacular Frontier Exposition with Sally Rand and the Casa Manana promoted Fort Worth. By the end of the centennial year, America had learned where-and to an extend, what-Texas was. The Lone Star State would never be the same.
- Author BiographyKenneth B. Ragsdale, a researcher and writer living in Austin, conducted more than eighty interviews with key people from the centennial era and scoured state and national archives and private collections in compiling information and gathering photographs for this engrossing story. Ragsdale, who holds the Ph.D. in American studies from the University of Texas at Austin, is the author of several other books and articles on Texas history, including Quicksilver: Terlingua and the Chisos Mining Company, published by Texas A&M University Press.
- Author(s)Kenneth B Ragsdale
- PublisherTexas A & M University Press
- Date of Publication15/06/2000
- FormatPaperback / softback
- SubjectRegional History
- Series TitleCentennial Series of the Association of Former Students Texas A & M University (Paperback)
- Series Part/Volume Number23
- Place of PublicationCollege Station
- Country of PublicationUnited States
- ImprintTexas A & M University Press
- Content Noteblack & white illustrations
- Weight531 g
- Width155 mm
- Height234 mm
- Spine23 mm
- Foreword byStanley Marcus
- Format DetailsTrade paperback (US),Unsewn / adhesive bound
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