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About this product
- DescriptionA useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of 18 famous tourist locations from the Taj Mahal to Red Square, and from the Eiffel Tower to Antarctica. Written in Berger's friendly style, it allows students to critically examine the political, cultural and ecomic significance these locales and understand their importance to tourism. Study questions add more pedagogical value to the highly readable text.
- Author BiographyArthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and has authored or edited more than seventy five books on media, popular culture, social theory, humour, and tourism. His books have been translated into nine languages. Among his recent books are Seeing is Believing: An Introduction to Visual Communication, What Objects Mean: An Introduction to Material Culture, The Objects of Affection, Media and Society, Media and Communication Research Methods, Bloom's Morning, Ads, Fads and Consumer Culture, Understanding American Icons, and Shop 'Til You Drop. He was elected to the University of Iowa School of Journalism and Mass Communication's Hall of Fame in 2009.
- Author(s)Arthur Asa Berger
- PublisherLeft Coast Press Inc
- Date of Publication01/11/2012
- SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationWalnut Creek
- Country of PublicationUnited States
- ImprintLeft Coast Press Inc
- Content Noteblack & white halftones
- Weight308 g
- Width152 mm
- Height229 mm
- Spine15 mm
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