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- DescriptionFor better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use techlogy to connect with people more effectively, we have lost the humanity -- that critical person-to-person connection -- which is the engine of commerce: Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Communications staff rely exclusively on pre-approved template responses. Websites are designed for search engines, t people. Leaders are focusing on arbitrary best practices and antiquated PR practices. In a world filled with complicated web forms and digital marketing services, we have lost the human element in how we run our organizations. TOUCH will identify these problems in stark terms, then provide business leaders in all types of organizations -- private to public sector, small to enterprise business -- with real-world, tested solutions that will drive the bottom line.
- Author BiographyTod Maffin is president of engageQ Digital, a digital marketing firm specializing in creating human experiences for brands online. He speaks to more than forty conferences a year. He lives in Vancouver.
- Author(s)Mark Blevis,Tod Maffin
- PublisherDundurn Group Ltd
- Date of Publication04/10/2014
- SubjectManagement Techniques: Professional
- Place of PublicationToronto
- Country of PublicationCanada
- ImprintDundurn Group Ltd
- Content Notecolour illustrations
- Weight351 g
- Width152 mm
- Height229 mm
- Spine17 mm
- Format DetailsTrade paperback (US)
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Thanks, we'll look into this.