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- DescriptionTrade Shows from One Country to the Next delves into international marketing, with a focus specifically on global trade show differences and distinctions. Rather than concentrate on details about marketing per se, this book focuses on the needed adjustments-mental, physically and otherwise-when marketing a product/service through tradeshows from one country to the next. Although dedicated to trade show exhibit architecture and behavior, much of the information contained in this book also speaks to effective communication skills required when spending a week or less marketing a product in a foreign country. After forty-three years in the international trade show arena, the author shares his thoughts and the comments obtained from world-wide experts in the countries outlined. No one person or company is the expert everywhere in the world. There is right way or wrong way-there is only a different way. This book will appeal to t only exhibit managers, show organizers, venues, and exhibit suppliers, but to those who market anything on a global scale. Effective communication is key!
- Author(s)Larry Kulchawik
- PublisherPage Publishing, Inc.
- Date of Publication11/03/2015
- FormatPaperback / softback
- SubjectFinance & Accounting
- Country of PublicationUnited States
- ImprintPage Publishing, Inc.
- Content Notecolour illustrations
- Weight1060 g
- Width152 mm
- Height229 mm
- Spine41 mm
- Format DetailsTrade paperback (US),Unsewn / adhesive bound
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