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- DescriptionHow do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and t ather? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
- Author BiographySarah Bailey is Course Director for the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. Jonathan Baker is Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK.
- Author(s)Jonathan Baker,Sarah Bailey
- PublisherBloomsbury Publishing PLC
- Date of Publication02/01/2014
- SubjectIndustrial Studies: General
- Series TitleBasics Fashion Management
- Place of PublicationLausanne
- Country of PublicationSwitzerland
- ImprintAVA Publishing SA
- Content Note200 colour illus
- Weight484 g
- Width160 mm
- Height230 mm
- Spine13 mm
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