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- DescriptionWhen, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does t explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion invation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and ecomic conditions.
- Author BiographyIngrid Loschek is Professor in the history and theory of fashion at the University of Applied Sciences, Pforzheim. She was a Visiting Scholar at Harvard University and Guest Professor at Universities in Tokyo and Cairo.
- Author(s)Ingrid Loschek
- PublisherBloomsbury Publishing PLC
- Date of Publication01/08/2009
- SubjectDesign & Commercial Art
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- ImprintBerg Publishers
- Content Note24 b&w illustrations
- Weight400 g
- Width156 mm
- Height234 mm
- Spine15 mm
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