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About this product
- DescriptionThis is the first book to spell out exactly what multinational and local Asian firms must do to compete successfully in post-crisis Asia. While the Asian ecomy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make-up of competition locally is shifting from national fiefdoms to cross-border competition. And China's rapid development is changing how competition is played altogether. Winning in Asia explores these new business realities in Asia, and explains why there will be going back to the Asian rm of the 80s and 90s. Most importantly, it tackles head-on the critical issue of what companies - both local Asian businesses and multinational corporations operating in Asia - must do and how they must change in order to compete successfully in the next round of Asian competition.
- Author BiographyPeter Williamson is the Affiliate Professor of Asian Business and International Management at INSEAD and co-author of From Global to Metanational: How Companies Win in the Knowledge Economy.
- Author(s)Peter Williamson
- PublisherHarvard Business Review Press
- Date of Publication01/05/2004
- SubjectCareers & Success
- Country of PublicationUnited States
- ImprintHarvard Business Review Press
- Content Noteillustrations
- Weight499 g
- Width162 mm
- Height236 mm
- Spine33 mm
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