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This is Social Commerce: Turning Social Media into Sales by Guy Clapperton (Paperback, 2012)

About this product

About this product

Product Information

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage ? you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9780857082411
eBay Product ID (ePID)
111569977

Product Key Features

Author
Guy Clapperton
Publication Name
This Is Social Commerce: Turning Social Media Into Sales
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
186 Pages

Dimensions

Item Height
210mm
Item Width
170mm
Item Weight
374g

Additional Product Features

Title_Author
Guy Clapperton
Country/Region of Manufacture
United Kingdom

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