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Auguste is a brand with its roots in Byron Bay, home of the relaxed, cruisy lifestyle. Its mission statement is simple: to use sustainable processes to create timeless pieces that will be loved and worn for years to come. The brand's owners want to improve the world with every piece of clothing produced and sold. It is constantly taking steps to improve the environmental and ethical conditions under which it operates, and it's a member of 1% For The Planet, an initiative where businesses donate one percent of their sales - or a particular portion of their sales - to a charity or charities. Auguste The Label donates one percent of online sales to charities like The Australian Marine Conservation Society and the Orangutan Land Trust.

Auguste The Label Dresses

Auguste aims for pieces that will stand the test of time, so its dresses embody the floating, calm atmosphere of Byron Bay. They're fashionable without bending to every single fashion trend, meaning that a dress from this brand will look at home and stylish for years. Auguste dresses tend toward the feminine, with gentle ruffles and soft silhouettes that show off your curves while keeping an air of mystery. You'll find that most of the dresses this brand produces are made from rayon or rayon and viscose blends, making them lightweight and cool with a drape that slides over your body without restricting your movement. Keep an eye out for its wrap and faux wrap dresses - because of the way these emphasise the bust and hips while nipping in at or just above the waist, these tend to look great on pretty much anyone. They're a good choice if you're uncertain about what might suit you, or if you just want a dress that'll look great even on your worst days. Team a long dress with strappy sandals or mules for a relaxed look or add some contrast with a pair of combat boots.

Auguste The Label Tops

Auguste's tops range from peasant blouses to boyfriend shirts, and from peplum tops to tee shirts. Its selection is relaxed and cool, focusing on soft lines and classic styles. Peasant blouses have been popular for centuries, and there's a good reason for that. The shirred bust section fits pretty much any bust without sagging or cutting in and falls into a gathered A-line. This makes peasant blouses amazingly comfortable to wear, but also very flattering, as the cut emphasises the chest and cleavage, then skims over the tummy region (often an area that we're less than happy with) before stopping around the hips to highlight their curves.

Boyfriend shirts are practically the opposite. Structured where peasant blouses are relaxed, boyfriend shirts tend to look their best ironed with a bit of starch. They tend to suit those whose bodies are rectangular or athletic in shape, adding a certain androgyny to a look. A boyfriend shirt generally looks best with structured or semi structured pants; for a bit of contrast you can pair them with cut off denim shorts, which have both structured and unstructured elements. Peasant shirts, on the other hand, tend to look best with loose, flowing skirts and palazzo pants. You can add some contrast by teaming them with cut off denim, though, as the ragged edges carry the unstructured and loose feel while the denim looks structured and clean.

Short Auguste The Label Dresses

Auguste's short dresses - ranging from hemlines at mid-thigh to the knee - tend toward shift, wrap, and fit and flare styles. You might have heard that shift dresses are best left to people with rectangular or athletic body types, but this isn't entirely true. If you have an apple shaped body (widest at the waist), look for styles with one long, loose line, or styles that nip in a little below the bust and then flare out. Auguste's Margot Wren and Iris dresses would tend to suit apple shaped bodies. If your body is more pear shaped, look for styles that are a bit more A-lined from the waist to the hips. Auguste's Wyld and Hazel Grae dresses tend to work well for pear shaped figures. If your body is hourglass shaped, shifts can sometimes hide your best features rather than show them off. Look for shifts that are more fitted at the waist and have a feature print or ruffle at the hemline to counter your larger bust and emphasise your hips. Auguste's Dusk and Dawn dresses tend to suit hourglass figures well.

Long Auguste The Label Dresses

Auguste make a lot of long dresses, from midi dresses with hemlines from just below the knee to below halfway down the calf, to maxi dresses with hemlines falling somewhere around the ankle. These longer dresses elongate the body, so while they look fantastic on taller people, they can also provide a great silhouette for shorter people. If you're petite, look for maxi dresses with a deep v neckline - these add drama but also draw attention toward your face and throat. Auguste's Isobel and Adele dresses are good examples of these.

Auguste Maxi Skirts

A maxi skirt can make a great compromise between a maxi dress and a more structured look. Auguste produce some gorgeous maxi skirts, like the Valle and Oscar skirts. If you want the length of a maxi skirt but want to make your legs look longer, consider a wrap skirt like the Bonnie Cascade, long at the back and curving up toward knee length in the front. If you're wondering what to wear with a maxi skirt: something simple and structured tends to look good. Think boxy crop tees, camisole tops, or even a bralette top for a more daring beachy look. Aim for fitted sleeveless tops over flouncy or flowing sleeved blouses.

What to wear with Auguste tops and skirts

Because Auguste is all about relaxation and timeless styles, accessories that match the philosophy tend to look best with these clothes. Look for polished gemstone bracelets, wooden beads, and shell necklaces, for example. Shop on eBay today!