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Beautiful things always seem to have a momentum that’s all their own.

Romantic, refreshing, and refined, Lover The Label is internationally acclaimed label which appeals to many In the fashion pack. An always changing monument to the defiance of youth and feminine charm, Lover has been spotted worn by a veritable who’s who of celebrities and big names in fashion. Irresistible yet irreverent, the label is worn by enigmatic women worldwide and has remained true to its signature style to this day.

Born from the paradoxal ideas of two paramours, Lover The Label is the celebration of lovers everywhere, of 2 people with different aesthetics, showing off the true beauty in their differences. The label brings together a spirit of innocence combined with a technical savoir-faire, the ethereal and the romantic versus the darker side and irreverent, to create fashion with truly considered detailing, precision tailoring, and feminine silhouettes. 

Like a few of today’s big names in Australian fashion, Lover The Label was also born out of the infamous Bondi Markets. Renowned for their low-key, whimsical lace dresses and romantic floral prints with a feeling of feminine sensibility, Lover has had an almost cult-like following for almost 20 years. Just ask any member of their worldwide devotees who call themselves ‘The Black Rose Army’.

Mixing Fashion & Design

Five years after they first met in 1996, founders of the Lover brand Susien Chong and Nic Briand were selling a 10-piece collection at the infamous Bondi markets in 2001. Less than two months later, Lover was already stocked on the shelves at several Sydney boutiques including Paddington’s The Corner Shop.

Well-known for their creative marketing approach, Nic and Susien built a solid relationship with fans, and were actually one of the first fashion labels in the world to have their own MySpace page.

Together in life as in work, the dynamic designer duo have been there with their Lover label go from being a humble market stall on weekends, to a critically acclaimed 2011 runway show at the Sydney Opera House to celebrate the brand’s 10 year anniversary.

Mixing their fashion and graphic design backgrounds to make clothes based on what they loved and admired creatively. This ethos has since been translated into an internationally recognised label known for its romantic, ethereal and yet quirky and irreverent aesthetic.

Self-described by the creators as ‘same album, different songs’, the Aussie fashion house is recognised universally for their dreamy, and ethereal feel. The pair achieve this aesthetic by deftly uniting their backgrounds in graphic design and fashion to create styles based around pop culture that they love and admire creatively. 

Lover The Label has remained true to their ideals and signature style from the day they started through the mixing of their individual tastes, one being loud and irreverent while the other more romantic and ethereal. 

Contrasts of the unexpected are always super elemental to the Lover The Label aesthetic. White silk comes up against red denim and black lace. Sharp tailored shoulders coexist alongside softer silhouettes. Angelic models take the catwalk with the reverberating haze of dirty guitar feedback behind them. It’s an interesting paradox that works so beautifully well.


An ever-changing testament to the rebelliousness of the young, Lover is revered for its feminine silhouettes, timeless tailoring, and impeccable creations. Ladylike lace is natural beside soft knits fluid silk, and floral prints. A white French lace cocktail dress can be worn with a pair of nude sandals foe a social event, whereas their soft-knit tops and scuba sweats are perfect day off chic.

Lover Signature Tee

This comfortable crew neck short sleeve jersey tee made from organic cotton has a classic neat shape, embroidered with their signature 'Lover' text. 

Lover Layla Silk Cotton Midi Dress

This midi dress made from a metallic lurex striped soft silk cotton has flared sleeves and features bust shaping details, a fringed front tie, and a hidden centre back zipper.

Lover Lina Shirt

The classic style button down shirt made from striped soft cotton features a front button down closure, a three button cuff, two side splits, with two oversize front pockets, and a regular lapel.

Lover Layla Silk Cotton Mini Dress

This sleeveless mini dress is made from a metallic lurex striped soft silk cotton, with a front fringed tie, a hidden centre back zipper, and bust shaping details.

Lover Atlantic Pant

Manufactured from structured soft ivory cotton, the design of this Culotte pant features a paper-bag waist, asymmetrical hem lines, soft pleating, and belt loops, with a hidden zipper closure at the front.

Lover Serpent & Rose Tee

Made using 100% Organic Cotton, this is classic crew neck Tee, with short sleeves, and their iconic Serpent and Rose symbol, a motif of deception and beauty which is featured throughout their new season.

Lover Grace Lace Dress

Designed in Australia and manufactured using a delicate paisley lace, this navy coloured dress features a sophisticated form-fitting silhouette with a romantic scallop hem detail, and cap sleeves.

Lover Liberty Collection

A new era has now begun for this iconic Australian brand. 

Lover The Label has launched their latest collection for the Autumn to Winter seasons called, Liberty, which sees them take on a whole new direction for the brand. This is the first collection by the new face of Lover The Label, and they are certainly pushing boundaries while exploring modern styles of love and romance. 

The Liberty Collection has taken its inspiration from the recent wave of the empowerment of women that has been ushered in as a result of the Time’s Up movement. Lover have translated it through 1970’s inspired voluminous silhouettes and floral prints as they float around the body while creating the space to take some big steps. 

It’s time to welcome a new era and get to know your new Lover. Shop the range on eBay today.