Adidas started in a German washroom in 1949 and went on to conquer the world. And in-between, they scored big and did their best while improving and growing. Looking ahead to their future, Adidas always stay true to where they came from.
One of the most iconic sports brands in history, Adidas has a well-known reputation for their dedication for helping every type of athlete reach the top of their game, from amateurs to professionals. Encompassing athletic footwear, apparel, and a wide range of other accessories, adidas has a proud commitment to inspiration, honesty, and most importantly, authenticity.
Every story has a beginning, and Adidas started their story almost 100 years ago in 1924 in a little German town named Bavaria. Adi Dassler began his mission to provide the best possible sporting equipment to athletes until eventually they won gold medals in Amsterdam and Berlin.
Then when the German football team wore his lightweight football boots with screw-in-studs against the unbeatable Hungarians in the World Cup final of 1954, their unbelievable victory was heard around the world and talked about for decades afterwards. Both Adidas and its founder Adi has become a household name for footballers and fans around the world.
Adidas consistently earned the trust of many world-class athletes by producing innovative sportswear that provided the support and functionality they needed. The secret to Adi Dassler's success was his additional personal ingredient of actually meeting with these athletes and listened to what they needed. The best in the world trusted Adidas from the beginning, and that trust has not changed in the decades since.
Adidas Sports Shoes
Adidas sports shoes are versatile, fashionable, and functional, so you are sure to achieve your personal best in style. Designed specifically to enhance your flexibility while wrapping around your mid-foot for a supportive fit, Adidas shoes utilise high-performance technology so you can optimise your work-out for the ultimate training session. For exceptional comfort and stabilised foot transitions when you're on the track, Adidas sneakers have flexible grooves, impact-absorbing foam cushioning, with padded collars and tongues.
For those style-conscious athletes, Adidas have a range of designer collaborations and limited-edition collections with advanced fabrics, blocks of colour, and bold prints that aim to make a fashion statement without ever compromising on your comfort or support.
Adidas & The Arts
Distinguished by the iconic 3-Stripes Logo, not only was Adidas the brand of choice for sporting stars, but also for musical royalty. Bob Marley was regularly spotted wearing adidas sneakers and Run D.M.C's Superstar sneakers became so much more than just an integral part of their overall look.
When Run DMC held up their Superstar shoes when they performed "My Adidas” during a concert in front of 40,000 fans in the mid-80's, the song of course became a massive hit. Run DMC and adidas became unexpected partners in the world's first merging of sportswear and the arts, kicking off the everlasting street style fashion trend of non-athletic promotions throughout the sporting industry. This seamless mix of street ready style and technical design helped cement the status of Adidas as the premier urban fashion brand.
With the principle of celebrating originality, Adidas is a truly fundamental lifestyle label with a well-known athletic edge combined with contemporary style. Marked by the iconic Trefoil logo that was first used in 1972, adidas Originals morphs classic street style with decades of athletic footwear and apparel.
Classically unique and forever stylish, Adidas Originals celebrates self-expression while also respecting the past and modernising their heritage by reinterpreting the style of classic designs such as Superstars, Sambas, and Stan Smiths. Innovative yet always authentic; adidas Originals represents a combination of their best sports lineage and true street cred.
The leading brand of Adidas Performance has over 60 years' experience combining sport with style, driving athletes to be stronger and faster and stronger with their lines for a wide range of different sports including basketball, running, and football.
The perfect fusion of function, form, and fashion, Adidas Performance effortlessly blends technical fabrics with cutting edge designs to create the latest trends of athletic wear with the ultimate in street cred. At the forefront of their design process, Adidas Performance is dedicated to constant innovation with a strong commitment to the needs of athletes, and attention to detail which delivers them best possible athletic wear.
From the track to the gym to the court, Adidas Performance is there to help you achieve your best with innovative designs and a comprehensive range of fashionable tops, shorts, tights, and shoes, plus an extensive selection of sports accessories.
Adidas Swim is a leading brand that has been combining water sports with style for over 60 years, assisting athletes without sacrificing style or comfort to become both faster and stronger whether they are on the sand or in the pool. Encompassing a wide range of swimwear apparel and notable accessories, Adidas Swim has always prided themselves on their commitment to inspiration, authenticity, and honesty.
Adidas Swim deftly combines innovative technical fabrics with cutting edge designs for the perfect fusion of functionality and formidability, to create collections of the latest trends in swimwear like no other brand can. Their commitment to their athletic customers is always at the forefront of their process for designs, so the constant innovation of Adidas Swim shows their dedication and strong attention to detail for the best swimwear designs possible.
Whether its easy laps at dawn or triathlons during the day, Adidas Swim has the perfect design which was created just for you. Shorts, trunks, and one-piece swimsuits always yield complete freedom of movement for both the arms and legs, which enhances agility and spatial awareness whether you are in or out of the water. Plus, Adidas has a wide range of Swim accessories available, including goggles and caps which offer greater performance and even more comfort, without any added irritation or distractions.
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