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Picture 1 of 1
Global Marketing and Advertising: Understanding Cultural Paradoxes By Marieke d
GBP 4.31
ApproximatelyAU $8.38
Condition:
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: South East, United Kingdom
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eBay item number:125635348438
Item specifics
- Condition
- Title
- Global Marketing and Advertising: Understanding Cultural Paradox
- ISBN
- 9780803959705
- Publication Year
- 1997
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing and Advertising: Understanding Cultural Paradoxes
- Item Height
- 228 mm
- Publisher
- SAGE Publications INC International Concepts
- Subject
- Advertising
- Item Weight
- 540 g
- Item Width
- 152 mm
- Number of Pages
- 336 Pages
About this product
Product Information
Describing the characteristics of a global brand, this study looks at how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. The author presents a knowledge base of cultural strategies - a structure to understand the consequences of culture and cultural diversity for marketing and advertising. His application of Geert Hofstede's 5-D model to marketing and advertising is a central theme in this book. Examples are drawn from around the world including: Belgium; China; France; Germany; Italy; Japan; Korea; Netherlands; Poland; Sweden; UK; USA; and other countries of the Asia Pacific rim.
Product Identifiers
Publisher
SAGE Publications INC International Concepts
ISBN-13
9780803959705
eBay Product ID (ePID)
87848503
Product Key Features
Number of Pages
336 Pages
Language
English
Publication Name
Global Marketing and Advertising: Understanding Cultural Paradoxes
Publication Year
1997
Subject
Advertising
Type
Textbook
Format
Paperback
Dimensions
Item Height
228 mm
Item Weight
540 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller Feedback (3,053,533)
- e***- (252)- Feedback left by buyer.Past 6 monthsVerified purchaseVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.
- l***h (107)- Feedback left by buyer.Past monthVerified purchasePerfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
- y***e- Feedback left by buyer.Past monthVerified purchaseBook condition very good as described prices always great fast despatch well.packaged consistently reliable seller excellent choices exceptional customer care great communicarltion very highly recommended seller
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