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Design Thinking for Visual Communication by Ambrose, Gavin

by Ambrose, Gavin | PB | Acceptable
US $27.91
ApproximatelyAU $42.79
Condition:
Acceptable
Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ... Read moreabout condition
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Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ...
Binding
Paperback
Book Title
Design Thinking for Visual Communication
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9781472572714

About this product

Product Identifiers

Publisher
Fairchild Books
ISBN-10
1472572718
ISBN-13
9781472572714
eBay Product ID (ePID)
201611239

Product Key Features

Number of Pages
184 Pages
Publication Name
Design Thinking for Visual Communication
Language
English
Subject
Decision-Making & Problem Solving, Creative Ability, General, Graphic Arts / Typography, Graphic Arts / General
Publication Year
2015
Type
Textbook
Subject Area
Design, Education, Psychology
Author
Gavin Ambrose
Series
Basics Design Ser.
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
17.6 Oz
Item Length
9.1 in
Item Width
6.3 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2014-035835
Reviews
I like this book, as well as the others books in this series, because of the excellent examples of designs to illustrate the text. The design is clear, and makes the book easy to use. The different paper stocks not only help with orientation, but provide great examples of when to do this. A great addition to the Basics series., The format and design of the book is very good for getting the information across ... the diagrams and images are extremely helpful in explaining the concepts., "Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, Design Thinking for Visual Communication offers an essential exploration of design thinking. The new 2nd edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used." -- Sir Read-A-Lot, 'I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.', I have adopted this book. It provides a great structure for this course which has a variety of students from design, advertising and illustration programs.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
741.6
Table Of Content
Introduction Chapter one: Stages of Thinking The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: Research Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen. Chapter three: Idea Generation Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit. Chapter four: Refinement Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos Chapter five: Prototyping Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story. Chapter six: Implementation Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play. Exercises Glossary Index
Synopsis
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used., How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. ..Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity...The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
LC Classification Number
NC997

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    Although this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
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