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Picture 1 of 1
Emotional Branding By Marc Gobe
GBP 4.14
ApproximatelyAU $8.07
Condition:
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:295541567079
Item specifics
- Condition
- Title
- Emotional Branding
- ISBN
- 9781581156720
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Emotional Branding: the New Paradigm for Connecting Brands to People
- Item Height
- 229 mm
- Publisher
- Allworth Press,U.S.
- Subject
- Marketing
- Item Weight
- 438 g
- Item Width
- 152 mm
- Number of Pages
- 352 Pages
About this product
Product Information
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobe covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as shoppers in chief, and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Product Identifiers
Publisher
Allworth Press,U.S.
ISBN-13
9781581156720
eBay Product ID (ePID)
88543058
Product Key Features
Number of Pages
352 Pages
Language
English
Publication Name
Emotional Branding: the New Paradigm for Connecting Brands to People
Publication Year
2010
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
438 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
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- e***- (252)- Feedback left by buyer.Past 6 monthsVerified purchaseVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.
- l***h (107)- Feedback left by buyer.Past monthVerified purchasePerfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
- y***e- Feedback left by buyer.Past monthVerified purchaseBook condition very good as described prices always great fast despatch well.packaged consistently reliable seller excellent choices exceptional customer care great communicarltion very highly recommended seller