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Effective SEO and Content Marketing & Step By Step SEO Basics, Like New,

Condition:
Like new
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Located in: Port Kennedy, WA, Australia
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Estimated between Wed, 18 Jun and Mon, 30 Jun
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eBay item number:335907549599
Last updated on 20 May, 2025 13:41:20 AESTView all revisionsView all revisions

Item specifics

Condition
Like new: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Book Title
Effective SEO and Content Marketing
ISBN-13
9781119628859
ISBN
9781119628859
Publication Year
2020
Type
Textbook
Format
Paperback
Language
English
Publication Name
Effective Seo and Content Marketing: the Ultimate Guide for Maximizing Free Web Traffic
Item Height
223 mm
Author
Nicholas Papagiannis
Publisher
John Wiley & Sons Inc
Subject
Computer Science
Item Weight
360 g
Item Width
160 mm
Number of Pages
336 Pages

About this product

Product Information

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119628859
eBay Product ID (ePID)
7046407005

Product Key Features

Number of Pages
336 Pages
Publication Name
Effective Seo and Content Marketing: the Ultimate Guide for Maximizing Free Web Traffic
Language
English
Subject
Computer Science
Publication Year
2020
Type
Textbook
Author
Nicholas Papagiannis
Format
Paperback

Dimensions

Item Height
223 mm
Item Weight
360 g
Item Width
160 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Nicholas Papagiannis

Item description from the seller

About this seller

The Eco Curators Boutique

100% positive Feedback605 items sold

Joined Feb 2023
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Overview: Eco Curators Boutique is an innovative reselling business committed to promoting sustainability and circular economy practices. Utilizing eBay as our initial platform, we aim to provide ...
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Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage costs
5.0
Postage speed
5.0
Communication
5.0

Seller feedback (221)

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  • 2***_ (45)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The packaging was amazing very secure and nothing came damaged the postage and delivery time was quick just as described and amazing value for money and great communication from seller
  • e***n (20)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Fast shipping. Seller was very communicative and made sure international shipping went as expected. Item arrived as described. Great item price, reasonable international shipping costs. Great experience overall! Would buy from this seller again.
  • e***r (1265)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    As described with prompt postage and well packed in good condition DVD. Good value and excellent seller. Thank you.