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Media Management: Strategy, Business Models and Case Studies by Bernd W. Wirtz (
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- Buy It NowMedia Management: Strategy, Business Models and Case Studies by Bernd W. Wirtz (
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Located in: Fairfield, Ohio, United States
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eBay item number:364693766617
Item specifics
- Condition
- ISBN-13
- 9783030479121
- Type
- Does not apply
- ISBN
- 9783030479121
- Book Title
- Media Management : Strategy, Business Models and Case Studies
- Book Series
- Springer Texts in Business and Economics Ser.
- Item Length
- 9.3 in
- Original Language
- English
- Publisher
- Springer International Publishing A&G
- Edition
- 2
- Publication Year
- 2020
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Genre
- Business & Economics, Social Science
- Topic
- Marketing / General, Media Studies, Strategic Planning
- Item Width
- 6.1 in
- Item Weight
- 23.4 Oz
- Number of Pages
- Xii, 315 Pages
About this product
Product Information
"Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media and Internet Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG "Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. " Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York "Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication "Media Management". His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it." Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030479129
ISBN-13
9783030479121
eBay Product ID (ePID)
5050402898
Product Key Features
Book Title
Media Management : Strategy, Business Models and Case Studies
Edition
2
Original Language
English
Format
Hardcover
Language
English
Topic
Marketing / General, Media Studies, Strategic Planning
Book Series
Springer Texts in Business and Economics Ser.
Publication Year
2020
Illustrator
Yes
Genre
Business & Economics, Social Science
Number of Pages
Xii, 315 Pages
Dimensions
Item Length
9.3 in
Item Width
6.1 in
Item Weight
23.4 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5826.5
Table of Content
Foundations of media management.- Characteristics of media management.- Value-creation systems of media enterprises.- Functions of media management.- Business models and value creation in the newspaper and magazine market 126.- Business models and value creation in the book market.- Business models and value creation in in the movie market.- Business models and value creation in in the TV market.- Business models and value creation in the radio market.- Business models and value creation in the music market.- Business models and value creation in the music market.-Business models and value creation in the Internet market.- International media management.- Integrated media conglomerates and cross-media.- Case Studies.
Copyright Date
2020
Dewey Decimal
302.23068
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364693766617
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Fairfield, Ohio, United States
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