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Details about Loyalty Programs: The Complete Guide by Philip Shelper (English) Paperback Book
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eBay item number:
133550968661
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Last updated on
03 Oct, 2021 10:12:55 AEDST
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Item specifics
Condition:
Format:
Paperback
Number of Pages:
444 Pages
Item Height:
229mm
Language:
English
Item Width:
152mm
ISBN-13:
9780648353560
Subject:
Marketing
Author:
Philip Shelper, Stacey Lyons, Max Savransky, Scott Harrison
Publication Year:
2020
Book Title:
Loyalty Programs: The Complete Guide
Item Weight:
590g
ISBN:
N/A
UPC:
Does not apply
EAN:
9780648353560
About this product
| Product Information | |
| Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty program theory and practice available. Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For this reason, they will continue to attract large amounts of investment and innovation globally. Each chapter of this book provides critical insights which loyalty and marketing professionals can draw on to strategically design, execute, operate and optimise best-practice loyalty programs. Over 150 global case studies of loyalty programs are used to illustrate the core theories. Loyalty Programs: The Complete Guide has been organised into 17 chapters which cover the history of loyalty programs, consumer psychology, loyalty program design frameworks, loyalty technology and trends, data capture and usage, games and gamification, security and legal considerations, loyalty operations and B2B loyalty programs. Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running leading loyalty consulting agency, Loyalty & Reward Co. Phil is also the author of 'Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies'. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team comprising of Max Savransky, Stacey Lyons and Scott Harrison. Max, Stacey and Scott have many years of experience within the loyalty industry working across hospitality, entertainment, financial services, eHealth, property, QSR and online retail companies. The Loyalty & Reward Co team specialise in loyalty program design, commercial modelling, member lifecycle marketing communications, loyalty technology and loyalty operations. Loyalty Programs: The Complete Guide also includes contributions from widely-recognised loyalty industry experts Stuart Dinnis (global expert in loyalty finance), Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association). www.rewardco.com.au | |
| Product Identifiers | |
| Publisher | Loyalty & Reward Co |
| ISBN-13 | 9780648353560 |
| eBay Product ID (ePID) | 8046353198 |
| Product Key Features | |
| Format | Paperback |
| Subject | Marketing, Business |
| Publication Year | 2020 |
| Author | Philip Shelper |
| Number of Pages | 444 Pages |
| Dimensions | |
| Item Height | 229mm |
| Item Width | 152mm |
| Item Weight | 590g |
| Additional Product Features | |
| Book Title | Loyalty Programs: the Complete Guide |
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