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Managing (e)Business Transformation: A Global Perspective by Guy Gable, M. Lynne Markus, Ali Farhoomand, Shamza Khan (Paperback, 2004)

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Product Information

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/farhoomand/index.asp

Product Identifiers

Publisher
Bloomsbury Publishing PLC
ISBN-13
9781403936042
eBay Product ID (ePID)
94993042

Product Key Features

Author
Guy Gable, M. Lynne Markus, Ali Farhoomand, Shamza Khan
Publication Name
Managing (E) Business Transformation: a Global Perspective
Format
Paperback
Language
English
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
461 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
931g

Additional Product Features

Title_Author
M. Lynne Markus, Ali Farhoomand, Shamza Khan, Guy Gable
Country/Region of Manufacture
United Kingdom

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Managing (e)Business Transformation: A Global Perspective by Guy Gable, M. Lynne Markus, Ali Farhoomand, Shamza Khan (Paperback, 2004)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Managing (e)Business Transformation: A Global Perspective by M. Lynne Markus,...

item 2 Managing (e)Business Transformation: A Global Perspective By Ali

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

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Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

On Killing: The Psychological Cost of Learning to Kill in War and Society by Dave Grossman (Paperback, 2009)

Save on Adult Learning & University

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