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|Publication Year:||2011||Title:||McQuail's Mass Communication Theory|
|The most recent edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. A market leading text from a world rewned author.|
|Publisher||Sage Publications Ltd|
|eBay Product ID (ePID)||114818409|
|Product Key Features|
|Additional Product Features|
|Format||Mixed Media Product|
|Place of Publication||London|
|Edition Statement||6th Revised Edition|
|Author Biography||Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.|
|Contained Items Statement||Contains 1 Paperback and 1 Digital Product License Key|
|Country of Publication||United Kingdom|
|Subject||Communication & Media|
|Imprint||Sage Publications Ltd|
|Date of Publication||19/08/2011|
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