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|Author:||Jürgen Maier (editor), Michaela Maier (editor), Marcus Maurer ...||Language:||English|
|Publication Year:||2009||Title:||Real-Time Response Measurement in the Social Sciences|
|Do people like a movie? Are consumers attracted by a broadcast commercial? How do voters evaluate the performance of political candidates in a televised debate? Traditional study designs measure the effects of those media stimuli after a recipient has been exposed to the entire movie, commercial, or debate. This approach has its limitations. Although we can learn if people like a particular stimulus as a whole we cant tell which elements of the stimulus are responsible for the overall judgment. Real-time response (RTR) measurement provides this information. By recording individual spontaneous reactions to media messages on a second-by-second basis this technique offers unique insights into human information processing.|
|Publisher||Peter Lang Gmbh|
|eBay Product ID (ePID)||117595428|
|Product Key Features|
|Additional Product Features|
|Place of Publication||Frankfurt AM Main|
|Series Title||Empirische & Methodologische Beitrage Zur Sozialwissenschaft S.|
|Edition Statement||1st New Edition|
|Content Note||Fig. and Tables|
|Author Biography||The Editors: Jurgen Maier is Junior Professor of Social Science Research Methods at the University of Kaiserslautern. Michaela Maier is Professor of Applied Communication Psychology at the University of Koblenz-Landau. Marcus Maurer is an Assistant Professor in the Department of Communication at the University of Mainz. Carsten Reinemann is Professor of Political Communication at the University of Munich. Vincent Meyer is Professor of Information and Communication Sciences at the University of Metz (France).|
|Country of Publication||Germany|
|Subject||Communication & Media|
|Imprint||Peter Lang Gmbh|
|Date of Publication||01/11/2009|
|Series Part/Volume Number||26|
|Edited by||Juergen Maier, Marcus Maurer, Dr. Michaela Maier, Carsten Reinemann|
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