Why We Buy by Underhill (Paperback, 2008)

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By Paco Underhill. "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill.fascinating.". -- Rocky Mountain News (Denver).

About this product

Product Information

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Product Identifiers

PublisherSimon & Schuster
ISBN-139781416595243
eBay Product ID (ePID)104506408

Product Key Features

Number of Pages320 Pages
LanguageEnglish
Publication NameWhy We Buy
Publication Year2008
SubjectAnthropology, Marketing
TypeTextbook
AuthorUnderhill
FormatPaperback

Dimensions

Item Height214 mm
Item Weight284 g
Item Width140 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorUnderhill

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Most relevant reviews

  • A fantastic book. Reading it right now, ...

    A fantastic book. Reading it right now, about 50 pages left. After this book, the shopping will never be the same.

    Verified purchase: YesCondition: Pre-owned

  • Why We Buy

    good read, great reading

    Verified purchase: YesCondition: Pre-owned